JOSÉ is a name whose origin is lost in the memory of time. Many JOSÉs have passed through the most remote history of humanity. Many JOSÉs became known in recent history. To the JOSÉs who remained in the collective imagination, and to the JOSÉs who were relevant in the anonymity of life, our homage. Evoking a name full of meaning, so Portuguese and at the same time universal, seemed to us to fit the meaning of the project we began a few years ago. In its Hebrew root, JOSÉ is "one who adds". This was our purpose: to add material and immaterial value, to broaden the relationship between quality production and quality consumption, to increase awareness of the quality of raw materials, their food potential, the quality of small, large producers and products.