I love that it can be a delicate color or a deep color just by adding another application of the lipstick! I love the clean ingredients! What a wonderful find! Thank you so very much! Speedy delivery was a sweet surprise just in time for a birthday gift!I read somewhere that you eat so many pounds of lipstick a year. It seemed like a good idea to try to find something natural. I purchased this because the ingredients are ingredients I could identify. Nice color, I got the taupe. I would call it more coffee... But that's my take. No taste which is a plus in my book. Will try another color.There is such a limited selection for people with allergies. This is a life saver. I really like this lipstick and the best part is I don't have to worry about it making me sick.After trying dozens of "hypoallergenic" brands, this is the only lipstick I have found that does not cause a topical reaction on my lips. It has a fairly nice texture, and lasts for a few hours. I'm so happy to be able to wear lipstick again!!Love this lipstick color. It is so natural I can wear it everyday! Will even allow my daughter to borrow it since it is made with only the highest quality ingredients.