This dye breathed new life into an old pair of adidas gazelles. They were originally a nice royal blue suede but over the last 3 years they have faded into a dull gray. This product completely restored them to the most brilliant blue - better than the original. This is the blue of my DREAMS. Yes, the dye is runny - because it’s dye, not paint. If you’ve ever used an aquarelle kit, this is the same watery consistency. Gorgeous color payoff after one coat, but I followed directions and did two. The shoes looked nearly black after application but dried down to the most brilliant, beautiful cobalt blue. The toes ended up slightly darker because they were kind of dark and dirty to begin with but I’m not mad about it as I didn’t take the time to deep clean them beforehand (I did go over them with an eraser and brush out the nap though).A word of caution: THIS STUFF WILL STAIN. Despite using painters tape on the bits I didn’t want to turn blue, I ended up getting a fair amount of drips on the white stripes and the soles. I was able to soak some bits of paper napkins in bleach (scrubbing bubbles foaming bleach, to be exact) squeeze out the excess and press them onto the stains like plaster. After they dried, I peeled them off and the stains were gone. I had to repeat this on a couple of really dark stains but in the end they all came out. The foaming bleach also took out the blue stains in my white sink after I stupidly tried to rinse out the little wool applicator and inadvertently turned my sink blue. So, bleach does work on non-porous and semi-porous surfaces. However, if you drip this on clothes I don’t think any amount of bleach will save you.All in all - EXCELLENT product when used correctly. 10/10 Highly recommend.