Pretty lips don’t have to shout to be noticed. That’s why Be a 10’s Be Sexy moisturizing lipstick offers a sheer swipe of color with a deep hydrating formula that means lips stay looking supple hour after hour. Gentle hues bring out the fresh, natural color of youthful lips and glides on smooth without feathering. Think of it like a lip-hydrating balm that delivers soft, sheer color as it moisturizes.