Ordered 1 year and 8 months ago and it still looks almost new with every day wear by our cocker spaniel (medium fits perfect). Only time it is ever taken off is for grooming once a month. I love it and am going to order another red dingo collar for one of our male dogs soon. We also have a small red dingo collar (second one pictured red with edelweiss) received June of 2011 that has been worn every day since by our yorkie-poo and also still looks like new. I think they will last the dog's lifetimes, great quality.The collar is not soft. My dog tried to take it off the minute I put it on him. It looks to be well made. The design and bone clip is very cute. I wished the webbing was more comfortable. I've returned the collar and bought another one with similar design.Bought for girlfriend's dog Pearl. Long black hair lab mix around 50 pounds. The color looks fresh, bright against black hair. wish the decorative bone clasp had ID, but for the price, so far so good. has been worn for about a week.I was mislead by the picture of this collar. I have a 11 lb dog. It is way to big for her. It is made for a larger dog. I gave mine to a friend that has 40 lb dog. It worked great.Very nice dog collar. Hard to find this collar size (12-18inch), happy to find it. I have purchased a Red Dingo collar before for one of my other dogs, and really like it. Very durable and cute prints and colors. Great price too, thanks Amazon.I bought this for my 5 month old Staffordshire Terrier puppy as I wanted something "girlie" for her. This is not only really cute, its very well made. The color is a pinky purple and the flowers are adorable. Its easily adjustable as she grows, and durable enough to last a very long time. Love it.collar is exactly as described and pictured... very bright, fun colors. color hasn't faded after washing and lots of scratching and playing. clasp in shape of bone is a cute detail, and works just as well as a normal clasp. would order the same collar again without hesitation!This is our second Red Dingo collar for our dog, and the first held up really well over the years. This one is the same excellent quality.Excellent product, great quality. I have Red Dingo collars for all 3 fo my dogs and would highly recommend this product.Love the collar. Slightly more expensive than I would normally pay but delighted with it and it looks really durable.Just love it looks good and is good quality this is my second time buying one of these collars and won't be the lastLovely, my second one in a now bigger size. All the Red Dingo stuff is great.Well made and nice colouring, oh, and the dog loves it as well.