really good like a toothpaste.Let me make it perfectly clear here that I have tried nearly every toothpaste product ever made. From the very expensive cutting edge, to chewing neem stalks. Every gum gel or liquid. I have tried oil pulling, dish soap, tooth oil, really I have tried nearly every product I could find I just love that clean feel from my teeth. I have gone full circle back to the tooth powder. Dabur red has a refreshing bite to it. It will also seem strange brushing your teeth with this strange red powder. I really like this stuff, do not be fouled by the price it works great. Your friends and family will think you joined some religious cult when they see this in the bathroom. Pay no attention to them. One thing I have not tried is the tooth blotting, that is next on the listIt's goodMessy stuff! Should have bought the paste. Only used twice before I trashed it.BLECHI had ordered it after watching a youtube video and was not disappointed. I had a problem of pyria since many years and it got cured automatically after using it for a few times only. The freshness and flavour is also good. Worth the money..I'm using dabur red toothpaste from past 7-8 years but recently I'm adding this Manjan with paste and got double cleaning result as compared to previous. I always recommend this ?.I love the burning sensation, longlasting freshness acheivable if done 2x a day.Pros:No preservatives.Cons:Burns on your gum if kept for >2min.Its a best product & It reached on time.It is different from what i used in 1990s.It is more brown in color, and have some black granules now.