Blending the love for traditions with a touch of modernity for the woman of today who wears the vermillion with pride. A liquid based sindoor which imparts rich, long-lasting colour that doesn't smudge, fade or crease. Developed with a sponge tip applicator for easy and precise application. A pervasive part of the married Indian woman's look, the sindoor not only plays a symbolic role, but it also enhances the beauty of the woman wearing it.